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Why Podcast Guests Need to Define Their Ideal Listener Before Getting on Podcasts
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Are you tired of wasting your time on podcast guest appearances that don’t result in meaningful impact? Many guests make the mistake of chasing after shows with large audiences or accepting invitations from any podcast that will have them. But what really matters is connecting with your ideal listeners; the people you’re most equipped to serve. In this blog post, Dr. Vic Manzo shares the importance of a strategic approach to podcast guesting. By identifying your perfect listener, you can focus on appearing only on shows where you can add the most value and make a lasting impact!
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Hey, I’m Dr. Vic, and today I want to talk about three ways you can find the right podcasts to connect with your target audience and amplify your message. Before we dive in, I want to mention a quote from Helen Keller that really resonates with me. She once said that
The greatest tragedy for a person is to have sight but lack vision.
Now, the first point I want to discuss might not seem directly related to podcasting, but it’s crucial to understand your vision for your practice, business, and the services you offer.
Refine Your Vision
What’s the why behind it all? Who is your ideal client, or who is the book or product you created for?
Related: Should Podcast Hosts Writing Books?
I know you might wonder why this matters for a business strategy, but having clarity on your vision is essential. It helps you make informed choices and stay focused. It’s about defining your niche and understanding who you serve. When you have a clear vision for your podcast, decisions become easier. If something doesn’t align with your vision, you simply don’t choose it. But if it does align with your vision, purpose, niche, and target audience, then you can confidently make those choices, knowing they have a better chance of leading to success.
I’ll explain how it connects to the second and third points later. But before that, let me share a quick story to illustrate the significance of having a vision.
Imagine you’re in Los Angeles. You want to go to New York, but you decide not to use GPS or a map. Instead, you rely on your sense of direction. You think to yourself, “Okay, this is the ocean, so that must be the Pacific. If I go in the opposite direction, I’ll be heading east, and eventually, I’ll reach the Atlantic and find my way to New York.” You hope you’ll get there eventually, but it might take longer than expected.
Now, let’s consider the alternative scenario. You have a clear vision and decide to use a GPS. You enter the address of your destination in New York, choose your preferred route—whether it includes tolls or not—and decide whether you want to take the fastest route or explore the back roads. With this clarity, you have control over the experience and can track your progress along the way. You know you’ll reach New York because the GPS guides you effectively.
Both approaches have their merits, but when it comes to business and marketing, having a clear vision and strategy is more effective. It’s crucial to ensure that your message, whether it’s a book, a service, or a product, reaches the right audience. Otherwise, you’ll end up wasting time and effort, leading to frustration and disappointment.
Once you have clarity on these aspects, we can move on to the next point—number two—which is all about podcasts.
Research The Podcast
Now let’s explore podcasts and podcast hosts. When you’re evaluating a podcast, there are a few things to consider.
Related: Why Most Podcast Guests Get Rejected
Name and Description
First, take a look at the name. Does it catch your attention? Does it align with the topics you discuss? Then, delve into the podcast description. What is the podcast all about? Does it have a clear vision and purpose? Just like we discussed earlier, having a vision is important, and the same applies to podcasts. If the description is crystal clear about who they serve and their purpose, that’s a good sign.
The next step is to listen to a couple of episodes; no need to listen to the entire thing. You can skim through or speed up the process. Pay attention to whether they have hosts or guests and if their message aligns with what they shared in the description. It’s all about seeking alignment, similar to using GPS to navigate to New York. You want to ensure that the podcast’s content, hosts, and ideology are in alignment with what they presented in the description. If there’s alignment, that’s another positive point indicating that it might be a podcast worth considering.
Another aspect to look at is whether they have had guests who are similar to you. This isn’t about competition; it simply shows that they are open to featuring someone like yourself on their podcast. Additionally, check if they have discussed topics that are relevant to what you talk about in some way. Tools like PodMatch provide tags that help match your expertise with suitable podcasts, making it easier to identify those that align with your areas of knowledge and interest.
It’s also a good idea to check out the podcast’s social media presence. Do they actively post about their podcast? Do they share stories or reels on platforms like Instagram or Facebook? You can even see if they engage with their audience on platforms like LinkedIn. These insights help you gauge their level of activity and promotion beyond the podcast itself.
When they utilize platforms like reels, it demonstrates their efforts to reach a wider audience. It also becomes easier for you as a guest because they can tag you, allowing interested listeners to click the link and easily connect with you. You can also help expose their podcast to your own database and followers. It benefits both parties.
It helps you gain exposure, and it enables them to reach a wider audience through your sharing. This mutual support creates a win-win situation.
It’s important to ensure that the podcast you’re considering goes beyond the podcasting realm and also has an active presence on social media. This provides additional exposure and makes it easier for you as a podcast host or guest to share the episodes. When you’re already linked up with the podcast on social media, sharing becomes effortless. You can help expose their podcast to your own database and followers, and they can do the same for you.
PodMatch is a great tool that conveniently provides tabs for you to explore the podcast’s social media handles.
The final decision of whether a podcast is worth being on comes down if the podcast aligns with your target audience. It’s crucial to ensure that the podcast’s audience aligns with your ideal client or avatar, as well as with your book or product.
This is a game changer because speaking to a room of a thousand people may not be effective if only one person resonates with your message. Conversely, if you have a hundred people in the room and the majority of them connect with your message, you’ve won over a significant portion of the audience. Knowing your audience is emphasized in every aspect of communication.
If the podcast’s audience doesn’t align with your message or expertise, it won’t serve you well. Again, PodMatch does an excellent job of providing demographic information in the bottom right corner of the podcast host sheet. This is helpful, but I like to go one step further and check their social media. I look at the people who are engaging with their posts to get a better sense of their audience.
Spending five to ten minutes on this research is worthwhile because it saves you from investing time in appearing on podcasts that won’t benefit you. It’s better to do this preparatory work than to spend hours on podcasts that don’t align with your goals.
By conducting this research, you can confidently determine if a podcast aligns with your work. You’ll know if their audience is the right fit for what you offer and if your expertise will provide value to their listeners. This alignment is akin to having 99 out of 100 people in a room connect with your message. It’s not about achieving 100 percent but rather about ensuring these three factors are in sync.
When everything aligns, it’s a no-brainer to request to be on the podcast. It’s highly likely, though I don’t have specific statistics, that the podcast will work out for you because their audience matches your target audience and the value you can provide. So, aim to have these three aspects aligned, and you’ll increase the chances of a successful podcast appearance.
To recap everything, it starts with having a clear vision for your business. Identify your ideal client, avatar, and the problem you’re solving with your product or book. Who are the people you’ve created this for? Once you have this clarity, you can move on to the next step: finding podcasts that align with your vision.
Consider what the podcast discusses. If you’re a business coach, look for podcasts that focus on business. If you’re into spirituality, seek out spiritual podcasts. For mindset expertise, explore podcasts that cover mindset-related topics. Look for alignment between your expertise and the podcast’s theme.
Then, take it a step further and evaluate the podcast’s audience. Does their audience align with the audience you’re trying to serve? When you check off all these boxes, it indicates that a podcast will be a great fit for you. You’ll have the opportunity to serve an audience that resonates with your message, gain exposure, and achieve your marketing goals.
Understanding your audience is key. Without this knowledge, it’s like trying to hit a bullseye in a pitch-black room with darts, hoping for a lucky strike. But when you have clarity about your audience, it’s like having the lights on. You can aim with greater accuracy and choose the right opportunities.
About Dr. Vic Manzo
Dr. Vic Manzo is an International Business Success Coach, Founder of the Billionaire’s Success Formula, Chiropractor, Podcaster and Speaker. Dr. Vic is also the author of 3 books, the most recent “Decoding the Matrix” and is the founder of the Billionaire’s Success Formula, which he stumbled upon after an accumulation of 15 years of experience while studying quantum physics, neuroscience, universal laws, consciousness, mindset, subconscious mind, limiting beliefs, reframing one’s mind, neurolinguistic programming, self-hypnosis, and behavioral neurology.
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