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Turning 1 Podcast Guest Appearance into a Month of Valuable Social Media Content
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In this blog post, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive opportunity if they don’t take this simple, affordable action to create this additional content. Because of the nature of podcasting, this content will become the most valuable assets you share online!
WATCH THE VIDEO VERSION OF THIS BLOG POST/PODCAST EPISODE:
Read the Blog Post: Turning 1 Podcast Guest Appearance into a Month of Valuable Social Media Content
Did you know that with just one or two guest appearances on podcasts, you can create a month’s worth of content for social media?
Yes, recordings of you answering questions as a guest on a podcast can be turned into content that can be consumed on multiple platforms and in multiple formats.
How To Be More Natural on Camera?
I don’t know about you, but when I was learning to be on camera, it was a really difficult task. Even now, when you watch a movie or news program, you can sense who comes across more natural on camera and who doesn’t.
That’s because speaking on camera is a skill that takes time to develop and refine. The good news is that it’s much easier to talk to a human than to a camera. In building my online content and audience, I’ve found that my content comes across much more naturally when I’m talking to another human being than when I’m talking into a camera.
And what better format to talk to another human being than being interviewed by someone?
Sometimes the podcast host will ask you great questions that you hadn’t even thought of. This allows you to demonstrate your expertise and help the listener solve a problem.
For a long time, I wished I could turn those answers into content for different social media platforms.
When I started, I didn’t really have the budget to hire a video or audio editor. Speed was of the essence, and I needed to get my content out there and build my audience as quickly as possible. I also needed to do that without incurring additional costs and turning to my virtual assistant.
After all, we all know better than anyone what kind of content resonates with our audience.
#1 Land Podcast Interviews on PodMatch
I quickly found a lot of similarities in the questions I was being asked by different hosts. That led to me getting really good at answering questions and delivering my stories.
Soon I started asking the podcast host at the beginning of the podcast, “Is it okay if I take some of the clips from me and repurpose them on other platforms? Obviously, I’ll promote your podcast on my social media.”
I don’t have a statistical number on this, but roughly 99% of the time, people say, “Yeah, go for it.”
#2 Record the Podcast on Zoom
I then recorded the podcast episode on Zoom. If I wasn’t able to record it on Zoom, I used a very simple screen recording software. There are a lot of those out there. Loom is one of them. You can even use different programs on your Mac or your PC.
It doesn’t really matter. They won’t always capture the host asking the questions, but they’ll record what you say, and that’s enough.
Here’s a pro tip. If you use a high-quality camera on the side of your screen, this recording also works very well. It gives a third-person perspective as if someone is filming you while you answer the podcast host’s questions. I’ve found that this adds an extra layer of authority that helps these posts resonate better on social media.
Even if you don’t have the camera connected to the computer, you can insert a memory card and record the audio. You could even use your phone record. I’ve done this in the past before we brought all our equipment over from Columbia.
#3 Use a Simple Video Editing Software
You can use Loom, Descript, or Delta Echo Script; the list is endless.
I personally like Descript because it’s really easy to use and transcribes the recording. Then when you edit the transcription and the video is edited automatically.
That is, if you remove a sentence from the transcription, that content is removed from the video and audio.
There’s another great feature. You can highlight one of your answers, right-click and choose “Clip to composition.” This will create a brand-new video! Then you can add a title to that video.
Another Pro Tip: The people watching this content do not have the benefit of knowing the context of the interview, meaning they do not know what question was asked.
So just add the question at the top, and that becomes the headline. Descript also lets you put the video in portrait mode. You could do this for 20 to 25 questions and share them with your audience.
Fast forward three months and PodMatch has proven to be a great asset to my business. I’m getting two or three interviews a week, sometimes even one a day. I have so much content that I could post it multiple times on different platforms. This way, I have been able to quickly expand my reach, gain the time, focus, and energy of my market, and build my authority.
An Extra Advantage To This Strategy
Growing your audience is great. But you do not have to stop there. You can take this strategy to the next level by creating funnels. Once you get into the habit of creating content and uploading it, the next step is to create a lead magnet. What is a lead magnet?
Let us say I take all 25 videos and title them “The Non-Lead Generation Experts Guide to Lead Generation Without Chasing Clients” Then I’ll do a quick introduction. Here’s a 25-step process to get better at lead generation without watching a lot of long videos on YouTube.
The next step is to put together a PDF with links to each video. With a single PodMatch interview, you can have a month of social media content and two or three lead magnets that you can then send to people.
That’s in addition to all the amazing benefits of PodMatch. By the way, we have found that podcast hosts link to our website after the interview. So our search engine ranking has gone up. When people typed in my name, I ended up at the top because there were a lot of people mentioning my name.
That’s how my business has been able to grow without hiring an expensive team and without having to learn much about technology.
About Mark Firth
Mark Firth spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens, but he was left feeling unfulfilled. He went in search of answers and an 11-year journey from the UK to Colombia for a decade, fell in love, and started a family and then a business. He finally made it into Florida on an investment visa supported by his business. Today, he runs High-Profit Consulting, which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies.
- Visit Mark Firth’s Website
- Get Mark’s Free Step-By-Step Repurposing Process Guide
- Mark Firth on Social Media: PodMatch | LinkedIn | YouTube