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The 3 Main Marketing Tactics to Becoming High-Income Earning Podcasters

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How are you doing in podcasting as a guest, host, or both?

Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics high-income earning podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this post, Deirdre Tshien will share the 3 tactics you need to start implementing now (and they’re easier than you think) so you can begin exponentially growing your podcast!



Read the Blog Post: The 3 Main Marketing Tactics To Earn More With Your Podcast

There’s one thing I have never really understood about gaming.

And that is the concept of cheat codes. Where is the satisfaction in succeeding in a game where you had access to cheat codes all along that gave you more strength, speed, points, etc.?

I did not understand until I came across a research paper from Improved Podcast. In a survey of 1,076 podcasters, there was one particular section that blew me away

It highlighted three things that set high-income earning podcasters—those making more than $50,000 per year—apart from the rest.

At that moment, I finally understood the satisfaction that comes with having a cheat code.

Now I had three specific marketing tactics that can significantly impact your growth and earn more with your podcast.

I am not talking here about the usual stuff we constantly dwell on, like posting on social media every day or having a catchy podcast name.

#1. Create a Website For Your Podcast

Image of a podcast host setting up their website
This has been the top marketing differentiator between high-income earning podcasters and lower-income podcasters. There are several reasons why this is the case.
Discoverability. Google wants to prioritize podcasts, but its technology is not quite there yet. It still has to rely on text from a website dedicated to your podcast.

Mindset. Those who have a website dedicated to their show tend to care more about growing their podcast. They have taken the time to create a podcast website and carefully maintain it.

This will be reflected in their podcast as well.

How to set up a podcast website

Choose a website provider. There are a variety of options here such as WordPress, Wix, or Squarespace. Another one I have found that works very well is a software platform called PodPage.

It’s designed specifically for podcasters. You set it up using your RSS feed and it automatically populates the site with content.

Create and edit your show notes. Using a tool like Capsho will save you so much time. In less than 10 minutes, you can have your show notes drafted for your podcast website.

The first paragraph should always be a hook of some sort. This is to get people to read the rest of your show notes and listen to your episode.

What are the three most important things your listener will learn from listening to your podcast episode? Make a note of that in the show notes. You should also include links to the resources you mentioned. And do not forget the call to action.

Bonus tips. Using Capsho, we are also include our chapter summaries as part of the show notes. We have also experimented with putting a full transcript in a scrollable box. Try enriching your show notes with even more resources. If your listeners like this particular episode, what other episodes might they like? Include those.

Now that I have given you the 3 steps to setting up a website for your show, let us move on to the second podcast marketing tactic that separates high-earning podcasters from low-earning ones

2. Do Keyword Research

Image of podcast host doing keyword research
As podcasters, we are content creators. That means we need to master keyword research. This is especially important if you want to grow your podcast organically.
So how can we, as podcasters, use keyword research to increase discoverability as much as possible without letting it drive our creative process?

To overcome this challenge, here is a three-step action plan to repurpose your podcast content into a blog post.

Record your podcast as you normally would. Gurus advise you to start by researching keywords. Then find your topic and then create your podcast episode.

As a podcaster, I know how impractical this is. Second, many of us have guests on our podcast.

We can not say to guests, “Hey, I searched for this keyword and I think this must be the topic that you…” Often, guests share their own expertise.

Now, based on your episode, identify the top three questions that were answered in that podcast. Enter those questions into a keyword research tool.

I use Moz, but you can use any keyword tool you like. See which question performs best, and make that question the main topic of your blog post.

Then repurpose your podcast episode into a blog post tailored to your exact niche and target audience. As you can see, you do not necessarily have to change your entire podcasting process with this approach.

Now let us move on to the third marketing tactic used by high-income earning podcasters.

3. Build an Email list

Image of a podcast host sending an email to their list
For some time now, we have been struggling with our email order responder.

We noticed that it was either not sending emails at all or just randomly emailing some people.

After spending several hours with this particular auto-responder service team, the thing finally worked.

We were finally able to send out our podcast promo email.

I was shocked when I checked the analytics data the next day and found that we had doubled the number of downloads we normally get!

If you have been toying with the idea of emailing your list about your podcast, this is your good ahead. Your email list will help you grow your show. Here is how to get the word out about your podcast to your email list.

Start building a list. I know a lot of podcasters who do not have an email list. They have never seen the need for one. However, if you want to monetize through sponsorship, your coaching program, or a service, you need an email list.

To get started, you can do a Google search for “how to build an email list” I personally prefer the collaborative approach with other podcasters with existing audience lists.

Create your emails. I start with the “hook story offer” that I learned from one of my mentors, Russell Brunson. Your hook is essentially the subject line of your email. It needs to entice people to click on it and open your email.

Then comes the body of the email and your offer, which is essentially the call to action (go and listen)
Use auto-responder software like AWeber to really target and hone in on your audience.

Wrap Up

Those are the three tactics that high-income podcasters credit for their success.

  • Have a website for your show
  • Do keyword research
  • Leverage your email list

The best part is that you can implement these tactics now using the action plan I have laid out for you in this blog.

The tools I highlighted, like PodPage and Capsho, make the process even easier. it’s time to earn more with your podcast and get your high-income podcasting success!

About Deirdre Tshien

Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, episode social media captions and email with Content Honey Traps so that they can grow their listeners! She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur.