Table of Contents

Want 5 quick ways to improve as a podcast host or guest?

guide for growing the readership for your blog

10 Step-by-Step Guide to Blogging Like a Pro and Boost Your Readership

Table of Contents

How are you doing in podcasting as a guest, host, or both?

In this 10-step guide, you’ll learn the secrets of bloggers who have 1 million + readers. It’s time to start blogging like a pro!

1. Idea and Draft

So, you’re ready to start blogging? That’s fantastic! But before you jump in, let’s take a moment to think about your main topics and goals. You know, being a “general” blogger won’t get you very far. You need to have a clear purpose and focus.

Think about what truly inspires you or what you’re most passionate about. That’s where your blogging focus should lie.

Need some ideas? Here are a few tricks to get your creative juices flowing:

  • Check out what people are searching for on Google Trends.
  • Explore popular questions on Quora to see what people are curious about.
  • If you already have an audience on social media or an email list, ask them what topics they’d like you to cover.

Remember, it’s all about passion and staying true to yourself. Don’t worry about trying to please everyone. Be authentic, and your audience will find you!

2. Develop a Strong Title

You’ve heard the saying, “Don’t judge a book by its cover.” Well, in the blogging world, it’s a little different. Your title is like the cover of your content, and it needs to grab people’s attention!

Great titles are the secret sauce to getting readers to click on your content.

Feel free to get creative and craft compelling titles that resonate with your audience. Remember, the goal is to earn that click and make people curious about your content!

3. Add Relevant Images

Hey, did you know that images can be the first thing that catches a reader’s eye? Yep, even before they read your awesome title! So, it’s crucial to choose the right images that grab attention and complement your content.

Some folks make the mistake of using low-quality or unrelated images as their featured images. But let’s not make that blunder. When someone stops scrolling because your image caught their eye, the next thing they do is read the title. So, make sure your title and image work together to captivate your potential reader.

4. Craft a Lead Paragraph

Alright, we’ve got the title and image covered. Now, let’s focus on your lead paragraph. It’s the first bit of text someone reads after your title and image. And boy, is it important!

You have a few options for crafting an engaging lead paragraph:

1. Storytelling: Start with a common problem and open a story loop. This grabs people’s attention like nothing else.
2. Facts: Show off your knowledge and expertise by sharing alarming stats or discussing the research you’ve done.
3. Descriptive: Give a concise summary of your post, highlighting its main points. This helps readers confirm that they’ve found the right content.

Pick the approach that suits your style and topic. The key is to make that initial connection with your readers and keep them hooked!

5. Initial Edit

Now it’s time for the initial edit of your content. This step is crucial, so let’s focus on a few important points:

First things first, narrow down your content to a single focus or topic. You may find that

you have multiple blog posts within your draft, so choose the most compelling one.

As you edit, keep in mind the 3 R’s of content: Real, Raw, Relevant.

  • Real: Be genuine and authentic. Avoid anything fake or made up.
  • Raw: Share your feelings, lessons learned, and the value readers will get from your content. Give it to them straight!
  • Relevant: Ensure your content interests and reaches your audience. Make it relatable to them.

This initial edit is the baseline for your blog post, so make it count!

6. Take a Break

Alright, this next point is often overlooked but super important. I’m talking about taking a break from your content. Rest leads to a fresh perspective, my friend!

Sometimes when we’re too close to our work, we miss things. So, step back and give yourself a break for a few days or weeks. When you come back to it, you’ll see things you would have never noticed before.

Taking this break is vital to producing the best content you possibly can. Trust me, a little distance can work wonders!

7. Focus on SEO

Content is king, no doubt about it. But hey, we can’t forget about SEO (Search Engine Optimization). You want your content to rank well in search results, right?

First and foremost, focus on creating excellent content that solves problems and answers questions. This is the most important factor for SEO.

Once you’ve nailed your content, pay attention to keyphrase placement. Here are some key areas to include your keyphrases:

  • Title
  • Lead paragraph
  • Headings (H2 or H3 fonts)
  • Image alt fields
  • Slug/URL
  • Evenly distributed throughout your content

Remember, great copy is the foundation for SEO. If your content isn’t top-notch, it won’t rank well.

8. Formatting Content

Alright, we’re getting closer to the finish line! Now, let’s talk about formatting your content in a way that catches readers’ attention.

Two main points to cover here:

1. Make your content scannable. Did you know that 79% of your audience will only scan your content? Crazy, right? To make your content scannable, try the following:

– Add relevant images to break up the text.
– Use bold, underline, and different heading fonts to highlight important points.
– Write in short paragraphs to keep it easy on the eyes.
– Utilize bullet points or numbers for clarity.

2. Insert quotables throughout. Strong, engaging, standalone sentences are gold. People love highlighting those in books, and the same goes for your blog. Here’s what you need to know about quotables:

– Best-selling books often have quotables on every other page.
– When people stop highlighting, they usually stop reading (even if it’s just mentally).
– So, make sure you create strong standalone sentences that readers can mentally highlight and latch onto.

9. End with a Question

Engagement is the name of the game, my friend. If you want loyal readers, you need to give them a way to engage and interact with you. The digital world is all about community and inclusion, after all!

The simplest way to encourage engagement is by enabling comments on your blog. But here’s a little trick: end your blog post with a powerful question. It’s a surefire way to boost reader engagement.

Remember these guidelines when posing a question:

– Make sure the question relates to your main point.
– Keep the question short, clear, and straight to the point.
– Avoid “yes or no” questions. You want readers to take action and leave a comment.

So, go ahead and spark that conversation with your audience.

10. Final Edit

We’ve reached the most exciting part of the journey—finalizing your masterpiece. It’s funny, isn’t it? No matter how many times we go over our work, we always manage to miss something. I can totally relate to that! But worry not, because I’ve got some amazing tips for you to ensure your post shines like a star.

First things first, I highly recommend running your completed content through reliable tools like Microsoft Word or Apple Pages. These programs have a knack for catching those pesky punctuation issues that tend to slip past our tired eyes.

Now, brace yourself, because I’m about to introduce you to two game-changers: Grammarly and Hemingway Editor. Seriously, these tools will blow your mind with their incredible ability to catch even the tiniest errors. The best part? They’re absolutely free! So, why not give them a whirl? Your writing will thank you.

Here’s a fun trick—read your post out loud. Or better yet, let a screen reader do it for you. Personally, I’m a fan of using Microsoft Word

to have my posts read back to me. Hearing your words spoken aloud can unveil any awkward phrasing or clunky sentences that may have slipped past your initial scrutiny.

But wait, there’s more! One of the most crucial steps is to have someone else read your post. Trust me, this is a game-changer. Ask someone you trust to provide honest feedback on your work. And remember, openness is key here. You’ll be amazed at how much their fresh perspective can help you elevate your content to new heights.

So, with these final touches, you’re almost there! Take a step back and admire the incredible post you’ve put together. Believe me when I say the entire world is going to want to read it. You’ve poured your heart and soul into this piece, and now it’s ready to captivate and inspire others. Keep up the amazing work!