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PodPros’ PodValue Initiative Pays Podcast Hosts $72,802.70 in 2022
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Alex Sanfilippo’s post/statement:
On February 22nd, 2022, I posted on social media that PodMatch would begin paying podcast hosts as they release their episodes. I wanted to give an exciting update about this today. 🙂
In case you have no idea what I’m talking about: Every time a podcast host (Who’s on PodMatch) releases an episode of their podcast, we pay them part of our profit. We call this the PodValue Initiative – Which is our way of putting money back into creators’ hands; you’re the real MVPs that are serving the world!
Back to my exciting update…
While doing our year-end super boring tax stuff with our CPA, I asked:
“Hey, Mr. Tax Man, can we pull a report to see what we paid podcast hosts through our PodValue Initiative in 2022?”
“Yes, I can do that.” Said Mr. Tax Man, “Give me a minute.”
Four hours later, I had a report sent to me that made me smile. 🙂
The PodValue Initiative paid podcast hosts $72,802.70 in 2022!!!
$72,802.70!!! THAT’S HUGE!!!
Listen, it’s not about the money; it never will be. However, I acknowledge that (the lack of) money often keeps creators from continuing to show up and serve the world. Because of this, it’s become one of my ultimate goals in podcasting to help show hosts break even on their production costs and have enough extra to hire some help or put some money back in their pockets.
In 2023, we will continue this PodValue Initiative, and I will work my hardest to double what we’re able to give back to podcasters.
This has only been possible because of the network effect happening on PodMatch. The more podcasters who join, the more we can give back financially.
THANK YOU to those of you who are supporting us in this mission by participating in this community. Love you all!
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