Podfest Expo Orlando 2023

5 SIMPLE WAYS TO ORGANICALLY GROW YOUR PODCAST | Speaker: Alex Sanfilippo

According to most podcasting experts, growing your podcast is an expensive and challenging task to achieve. But it doesn’t have to be that way. In this session, Alex Sanfilippo explains 5 untapped simple ways to grow your podcast organically that no one is talking about. As a result of attending this session, your podcast will begin to grow both in downloads and continued listenership in the most frictionless way possible!



How Alex Sanfilippo measures show success:

A. The ability to naturally bring up specific episodes in conversation as the solution to problems.
B. The number of people reaching out mentioning how helpful an episode was for them.

#1. NICHE DOWN YOUR FOCUS AND CONTENT

    • Go back to your why: What’s the reason for doing this show in the first place?
    • Create your avatar: Who is your ideal listener? (Give them a backstory!)
    • Seriously consider: Pivoting your show to make it more niche!

^ ACTION ITEM: Take 16:09 minutes to watch or listen to this: 3 Things Every Podcaster Should Do Right Now

#2. REVISIT AND IMPROVE THE TOP 8 BASICS OF YOUR PODCAST

    • Who’s listening to podcasts: Busy people who want to get the information they want to learn quickly.
    • How are people finding podcasts: Through podcast listening directories search functionality.
    • On the “show” side:
      • Title
      • Description
      • Cover Art
      • Release Cadence
    • On the “episode” side:
      • Title
      • Description
      • Cover Art
      • Episode Duration

^ ACTION ITEM: Take 29:06 minutes to watch or listen to this: The Future of Podcast Listeners

#3. STOP CREATING AD STYLE CONTENT FOR SOCIAL MEDIA

    • Instead of making art for each episode, share in a more natural way, less often.
    • People want HUMAN content. Share a selfie from your guest, or something that aligns with the topic.
    • Stop the scroll with a great story in the caption.
    • Start sharing your old episodes more. (It’s not in one week and out the next.)
    • Memes and gifs always work great if it’s in your topic.

^ ACTION ITEM: Take 18:03 minutes to watch or listen to this: Making Podcasting a Natural Long-Term Part of Your Life

#4. START FINDING AND CONNECTING WITH LISTENERS ONE AT A TIME 

    • Do one-on-one outreach to people who should be listening, build a relationship with them. (DON’T LINK SPAM!)
    • Take time to have conversation with them before sending them your podcast.
    • Where to find people who need your podcast:

^ ACTION ITEM: Take 19:35 minutes to watch or listen to this: Getting Your Podcast on the Apple Top Charts

#5. STREAMLINE EVERYTHING YOU CAN SO YOU CAN SPEND MORE TIME WITH LISTENERS

    • THINK THIS WAY: Automate, Delegate, Eliminate
    • Streamline everything aside from recording (with guests) and interacting with your audience.
    • This will help you keep the main thing the main thing: Adding value to people’s lives.
    • Invest in yourself through the use of premium tools that help, and others will invest in you.

^ ACTION ITEM: Use the below tools to streamline everything you do with and for your podcast.

PodMatch
PodcastSOP
PodLottery
Capsho
Calendly
TextExpander
FreeUp
Notion
PodPage
Flaco Mixed It (Message Flaco, here)
Buzzsprout
MowPod Boost



ONE FINAL THING that I’d love for you to do: Follow/Subscribe to my podcast about podcasting, Podcasting Made Simple.

“Thank you again for having me at Podfest Expo 2023! It was truly an honor to spend time with you. My prayer is that something I shared added value to your journey. If there’s ever anything I can do to help or serve you, please reach out to me! I look forward to connecting with you again soon.” – Alex Sanfilippo