Want 5 quick ways to improve as a podcast host or guest?
Maximizing Your Podcast Guest Exposure: Tips for Making a Big Impact with Your Interviews
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In this blog post, successful entrepreneur and podcaster Jason Sherman shares tips and tricks to make podcast episodes with you as the guest stand out among the thousands. He explains how to leverage social media platforms and useful video techniques, make your description stand out by using keywords, and incentivize your audience with promotions, giveaways, and more. Recording with the host is only half the battle when being a guest on a podcast. Hosts put a lot of time, energy, and money into production. Get ready to learn how to help podcast hosts help you get maximum exposure for your episode so that you can both benefit from the results!
WATCH THE VIDEO VERSION OF THIS BLOG POST/PODCAST EPISODE:
Read the Blog Post: How To Boost the Visibility of Your Podcast Interviews
Podcast guests often make the mistake of leaving all the marketing to the podcast host.
What many don’t realize is that the hosts have already put a lot of time, energy, and money into producing the content. How much more of these resources do they have to spend on podcast promotion?
That’s why you need to help your hosts get maximum exposure for your episodes. It’s a win-win situation. So how do you boost the visibility of your podcast interviews?
#1 Rate The Episode
The first step is to review and rate the podcast episode. You can even take a screenshot and send it to the host with the words, “Here’s my rating and review to show my appreciation”.
This a simple but big step. It’s become difficult for a host to get the word out about their show because of the current state of the podcast market. The next step is to listen on as many devices as you have. Get your friends and family to do the same.
This will show that your episode is getting a lot of playtime and downloads. The host will then realize, “Wow, this person was very valuable to my show because they’re getting a lot of downloads.”
#2 Share The Episode on Your Social Platforms
Promote the episode as best you can. For this step, I use an app called Headliner, that allows me to audio into video. When you enter a podcast episode, Headliner will extract about a minute of it. You can then insert graphics, audio waveforms, gifs, etc., and make it into a video.
Post the video on Facebook & Instagram Reels, Stories, TikTok, Pinterest, LinkedIn, YouTube Shorts, and Reddit. Post it on Imgur, GIPHY, and even Tumblr. Yes, that still exists. There’s a long list of sites you can use in terms of social platforms.
If you post the Headliner video on as many social media platforms as you can, there is a better chance that people will see it.
This will get more exposure for that content. It also gets your name out there because you’re showcasing that you’re on this podcast.
You can also publish it on your website if you have a blog or post it on Medium.
#3 Offer The Host Your Podcast One-pager
I’ve also noticed that most podcast guests very rarely provide a description of the topic they’ll be talking about. Unless the host specifically asks for that description, they don’t really send anything.
You should have a one-pager ready with your bio, links to all your websites and social media handles, as well as a few photos to use for graphic thumbnails.
As mentioned earlier, creating a podcast episode is a lot of work. Help the host help you by providing as much media as possible. By providing this information in advance, you not only speed up the release of your episode but also take the burden off the host.
Many people tend to include their bio in the podcast description, which isn’t always the best idea.
Learn more: Why Podcast Guests Get Rejected
Let’s say you’re doing an episode on how to create content for social media for an entire month from a podcast episode. You’re not going to include your Ph.D. and where you studied.
Instead, you should kick off the description with a catchy introduction that grabs people’s attention. The key here is to use buzzwords and SEO-friendly terms that will be picked up by search engines. This way, your episode will most likely show up before other episodes.
Research Google trends, trending topics, and keywords you know people are searching for. Go into the search engine and type in the words you would typically search for, “How to do marketing,” “How to market your startup,” three ways to market,” or “Marketing techniques.” Keep typing in those terms and see what the automated search function suggests.
That’s what people are searching for.
Use these search terms to your advantage by including them in your description. Don’t forget to give the host a catchy title that makes people say, “I want to learn about that.” Usually, numbers work very well.
For example, “3 tips for marketing your startup in a post-pandemic world” or “5 ways to connect with your customers and get hundreds of thousands of new users.” People like this because it gives them a goal and lets them know they’re going to learn a couple of things.
#4 Offer The Audience an Incentive To Listen
Offer incentives to your listeners in the form of promotions, giveaways, prizes, or raffles. Maybe you just completed writing your book or creating a course on Udemy or Skillshare.
Why not give away a free copy of the book or a free course by offering a code exclusive to that show? Or use a strong podcast CTA to direct people come to your website.
Maybe you sell a product or service. You can offer free merchandise or a free consultation to the first 100 people to click your link.
People love freebies.
They’re more inclined to work with you, connect with you, and visit your website if they realize you’re giving them something and offering an incentive to come.
#5 Promote Podcast with Video
This video is different from the Headliner one we talked about in the second point. Make a video that’s a short, fast-paced, summarized version of what you’ll be talking about in the podcast, and maybe even include some graphics. Make it really stand out and post it everywhere when the podcast goes live. Don’t forget to include the links in the bio and in the descriptions.
So there you have it! My best recommendations on how to get more exposure as a podcast guest. If you do, the host will most likely invite you back on the show and/or recommend you to other podcast hosts they know. If you help them promote their podcast, they’ll certainly be willing to help you get your brand and name out there.
About Jason Sherman
Jason Sherman is a successful innovator, award-winning filmmaker, published author, tech startup expert, and has a background in journalism. As co-founder of the video friendship app Spinnr, he has been featured by several media outlets, including the Wall Street Journal, USA Today, The Verge, and ABC News. His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed, with a podcast of the same name, and is the focus of a class he created called Startup Essentials.