Leading with Value
Table of Contents
The content detailed below is an appearance delivered by Alex Sanfilippo, either from a live/virtual stage for an event or a podcast interview with Alex as the guest. If you want to book Alex as a guest on your Podcast, click here.
Overview of content
In this episode, I’m really excited to have as my guest, Alex Sanfilippo, host of the Creating a Brand Podcast, and founder of PodMatch, which automatically matches ideal podcast hosts and guests for interviews.
Alex has worked in real estate investing and in aerospace; he started a blog and built that into a multi-author blog with more than 130 writers on it. He also recently launched PodcastSOP.com, a software service for podcasters to manage the workflow of each new episode release.
In our discussion, Alex talked to me about:
How to focus your podcast on your dream listener (and that’s a model for focusing your business on your dream client)
The importance of a media pack or podcast one-sheet for landing speaking or podcast guest spots
Seek to be a person of value first
Wade Galt in episode 450 introduced us to Alex.