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Want 5 quick ways to improve as a podcast host or guest?

How to Turn Your Podcast Guesting Appearances Into Even More Influence

How to Turn Your Podcast Guesting Appearances Into Even More Influence

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How are you doing in podcasting as a guest, host, or both?

Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn’t have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you’ll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you’re a podcast guest!

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Beautiful people of planet Earth. My name is Chris Stone. I’m at Cast Ahead. And today, we’ll find out how you can get the most bang for your buck from your podcast guest appearances. Today my goal is to empower you, both the seasoned veteran podcaster and maybe the aspiring podcast noob, with some turnkey strategies that go beyond the recording sessions, the Zoom calls, and all your efforts to get on as many podcasts as possible. It will help you get found, liked, and trusted by more people, potential listeners, viewers, and, for many of you, customers.

We all know that feeling of stepping out of that podcast studio or your virtual session, right? You crushed it. You met this wonderful new podcast host and knew you impacted their audience and community. You’re so proud of all the insights and the golden nuggets of wisdom that you’ve shared with everyone. But you know what? After a few weeks, it’s crickets, and you’re wondering, what now? Are you just running to the next one, the next one, and the next podcast? Be a guest on this one. Be a guest on this one because you heard you’re supposed to do that, right? Put in the reps. Get better.

Will The Host Promote the Episode

But you know, weeks later, after that one you knew you crushed on, you’re wondering, is the host even going to promote my episode? Are they even going to post it? Where are they posting it? God, I don’t have time to Google them. Should I just hit them up in the DMs? Or worse yet, what was it that I said on that episode? I am trying to remember. I’ve done eight podcasts since then. I’m just trying to figure it out.

It was something I could use to promote my business, further my mission, and increase the reach of my voice. You see, this is where the challenge lies. It’s this missed opportunity of not effectively promoting yourself before, during, and after a podcast episode. And I’m not talking about being the sales podcast guest; those are the worst, right? You’re constantly promoting your course, book, and event, sticking them in the funnels and all of that stuff.

Leaving a Lasting Legacy: Embracing the Impact of Your Content Beyond the Podcast Episode

I’m talking about you being on these podcasts and leaving those precious golden nuggets buried in this vast ocean of content or gathering dust on the digital shelf, never to be found. What I’m going to do today is lay out a simple effect. I have a guide for navigating this evolving landscape of podcasting. We will determine the best way for you, the podcast guests, to make the most of your podcasting experience. So your knowledge and wisdom will still be remembered after the show. So think about this first and foremost. I want to discuss something that only a few people discuss regarding podcasting and its legacy.

Think about this: your content will outlive you. If you treat your content like this, let me repeat: your content will outlive you. If you treat it like this, your content will become extraordinary. After today, I hope you can implement at least one of these tactics. And this will allow you to uncover that quality content from your shows and use it for years and years and years afterward. So let’s get started. Number one, what we all should be doing that we need to do more, if we’re all honest, is to prepare for your guest spot.

“Your content will outlive you. If you treat it like this, your content will become extraordinary.” – Chris Stone

And I’m not talking about just some basics like, let me just Google a bio and make sure I send them a headshot. You have to do some homework. You have to understand, first and foremost, the podcast’s target audience. If you still need to do this, you must start researching the podcast you will be a guest on, the show itself, and, more importantly, the podcast’s audience. And if you’re stuck on that last one, this is the easy thing to do. Just ask the host.

How to Address the Host

Hey, Molly, I can’t wait to be on the Educated Entrepreneur podcast with you. Please let me know what the key audience is. Who’s your target audience? Who do you serve? And what issues do they have? So I can best prepare and deliver tremendous value to your audience. Now, I have yet to learn about you. If you’re a podcast host and your guest emails that to you, texts it, or hits slides into your DMs and sends that to you, that is absolutely money. But understand the reasons why you want to be able to address the audience. It’s not just because you want to do better and serve that audience from that podcast recording or that live show. That’s paramount, and it will get you back on that show and other shows because that host will be like, this was a great guest.

You have to go on this show and let me connect you with these other people. It’s not just about that. It’s because you often have a theme, a lane you’re staying in, and there’s a lot; you say many of the same things on these podcasts. But when you can address different audiences while staying in your lane, you will have lots of different content that says slightly different things to different audiences.

Preparing for Your Guest Spot: Understanding the Audience and Crafting a Compelling Narrative

So you get these themes and these nuggets on many different podcasts, and you’ll need to alter and tweak that content slightly to accommodate these different audiences every time. And if you do that, you will have little content where you’re saying the same things. You have a different shirt on. So that’s the first thing you need to do: understand the audience. Then, when you do all that, you can craft a compelling narrative. Your talking points, your stories, and it all can be aligned with this theme, audience, and their problems.

You know, chances are your podcast host of the show that you’re going to be on has an idea or title in mind for the show that you’re on with them, but asking them beforehand what it is, or maybe even suggesting something that aligns with what your theme and audience is. That allows you to craft something beforehand. So you guys aren’t just like, what’s going on? And here’s the question: here’s the answer. You’re at the end of this thing, crossing the finish line together.

It’s always a good idea to outline what you’d like to discuss for that particular show. But do not be afraid and be ready for it to go off script because the host may want to take you a certain, or maybe you say something that all of a sudden sparks something, and you don’t want to take them back onto that road. Be a gracious guest and follow the host or these live questions coming in from their audience, and make sure you are ready to pivot like that.

“It’s always a good idea to outline what you’d like to discuss for that particular show. But do not be afraid and be ready for it to go off script. . .” – Chris Stone

Setting Up for Success: Tips for Recording High-Quality Audio and Video Locally

The other key thing that is crucial for you to have your content is you want to take control of acquiring that content yourself. That means setting up your camera and way to record audio and video yourself locally. Many computers can do this already with the webcam software or QuickTime for Mac or software like Ecamm or StreamYard. You could do that locally. Please set up a phone next to your camera, which is a great way to do it. I’m doing it right now. I have one right here next to my recording because I want different alternate views of my actions.

“The other key thing that is crucial for you to have your content is you want to take control of acquiring that content yourself.” – Chris Stone

Also, ask the host beforehand if you are recording the audio and video. Can you share the files with me? The reason why I want to do this is because I want to promote your show and send them to the link where your YouTube channel is, where your audio podcast is, and wherever you, the host, want me to send my viewers and the people that enjoy me to enjoy other people on your show hopefully.

Okay, so that’s beforehand. Now, we’re talking about the podcast itself.
First, you want to look, but more importantly, sound your best. I want to avoid getting in the weeds regarding your delivery on the podcast itself. Generally speaking, you want to make sure that your audio is clear. You don’t have any outside noises going on. You know, there’s not somebody, you know, out there blowing leaves outside of your window, all those kinds of things.

Camera Tips

In terms of your camera, make sure that the camera doesn’t have a thumbprint on the lens. There’s a little room between the top of your head and the top of the frame, a little bit on the left, a little bit on the right, and make sure that there aren’t distracting things in your background. You can have some things that show your branding or, you know, your personality.

I like to keep things accurate. I know a lot of people like to do the fake virtual backgrounds and the green screens, but unless you’ve got perfect lighting, sometimes you’ll move your head and your ear will disappear, or you hold up your hand, it looks like you got two fingers instead of five. So you want to be aware of, like, let me just be myself, make sure I’m clear, but more importantly, that people can hear you clearly, and there’s not a lot of weird noises and things going on.

Practice Makes Perfect

You can practice that yourself, record, listen, and ensure no weird noises are happening. The other things I mentioned regarding preparation were your outline and eye contact. So when you have your outline, don’t have it down in front of you. Make sure that it’s up around your camera area so that you may look to the left, or you may look to the right, or you may look up a little bit or look down a little bit, but you’re not like looking down, and somebody’s seeing the top of your head half the show, or you’re looking up, and they’re looking up your nostrils.

You want to ensure that you’ve got eye contact, the camera isn’t straight up at you, and they can see your spinning ceiling fan. Just these are simple things. It’s inexpensive. These are just things you’ve got to remember when you’re doing these things where video is a component, and you want to record yourself and use that on video. These are things you’re going to want to be thinking about so that when you have this content, it’s not only usable, it’s excellent content, and the more you do it, the better you’re going to get at it getting on all the podcasts that you can and being a great podcast guest.

Navigating Unexpected Turns: Being Ready to Pivot and Engage During the Podcast

The next thing you want to do during the actual podcast itself is to make sure, as I mentioned earlier, to be ready to pivot a little bit and watch for that curve ball. You may get some surprises from the host regarding questions from a live audience. It’s a good thing. It will show that you can take these questions, and you actually can, and you’ll get different facial expressions. You’re going to get answers that you probably never have had before, and you’re going to get that.

“The next thing you want to do during the actual podcast itself is to make sure, as I mentioned earlier, to be ready to pivot a little bit and watch for that curve ball.” – Chris Stone

I’m glad I recorded it because I could address this, and you don’t have to go; oh man, I wish it was recorded. You have it. You have the moment facial expression happens, and you can use it later on any social media, your website, YouTube, etc. So the most important thing we’re going to talk about is preparing before, we talked about during this whole thing and garnering your actual recording, but it’s what you do after the show.

The Purpose of Repurposing: Understanding the Importance of Having a Strategy

Okay, this concept gets thrown around a lot: the word repurposing. But you must understand that you must first have a purpose before repurposing. There is a purpose to repurposing. Okay.

So first, many of you have and exclusively have an audio podcast, an audio podcast only. And now you’re in the situation where you have a bunch of episodes that were recorded audio only, and there’s all this video going on. How do I square peg round hole kind of thing in terms of turning this into content that you can use and firing up the video as a component or turning an audio-only podcast into a video podcast?

You Should be on YouTube

Everyone should be on YouTube. It is the second-largest search engine in the world, and it’s an excellent way for your podcast guest spots to get found. But the content that’s there should be made for YouTube. Yes, I realize YouTube is now in the podcast world, but generally, if you take your audio content, you’re just plopping that into YouTube and putting a graphic and some squiggly audio line. Expect this to move slowly and get you a bunch of subscribers. It’s just not. YouTube is made for engaging video content.

“Everyone should be on YouTube. It is the second-largest search engine in the world, and it’s an excellent way for your podcast guest spots to get found.” – Chris Stone

These platforms are for more than just new audiences to find you. It’s for creating additional valuable content for your existing audience. You can create a channel that gives someone a reason to pay attention and could lead them to an entire audio or video podcast. You don’t have to take and make a carbon copy of your existing thing. But if you make a fax copy or an audiogram of your audio podcast and slap it onto YouTube, it’s like a small tree falling in the forest.

“These platforms are for more than just new audiences to find you. It’s for creating additional valuable content for your existing audience.” – Chris Stone

So one of the easiest things you could do is to, as I mentioned earlier, create a video of your podcast with your phones alongside your computer screens, and then you’re chopping up clips and taking those and creating YouTube shorts, which is 59 seconds or less of a vertical video. You put some captions on it. There’s some easy captioning software that you can use. There’s an app called Caption. I use Descript on all of my videos. This type of thing the more you do it, the more you figure out how to get these things going; it will increase your general awareness and audio podcast.

Creating Bite-Sized Content: Utilizing Short-Form Video for Social Media Platforms

These vertical videos can be used on Instagram as reels, TikTok, and LinkedIn. You can do up to 10 minutes on LinkedIn. So, it doesn’t have to be vertical if you don’t want to be on LinkedIn, either. Pinterest pins even. So, I did this recently when I taught a class on D script, and it was a 90-minute class. I took the 90-minute episode and created 17 pieces of content from these 90 minutes. And they’re all like one-minute clips. I’m taking those and scheduling them in social media and various platforms, even Pinterest pins from them, to generate more interest and drive more awareness for my business, which is podcasts and audio and video production. This is just one way of being able to do this.

So whether or not you think a podcast is a video on YouTube or only RSS via audio or anything else, taking your content and making it available for your audience to consume in their preferred method is what we’ve found makes sense for both discoverability and added value to your community and the communities of the shows that you’re a podcast guest on.

Software to Help Simplify

Even if you need to be more technologically inclined, a new piece of software is launched weekly, like Opus Clips, another example. It will take your long-form content, start splicing it up, rank it in social effectiveness, and allow you to adjust the branding to align with you. So you can adjust the font size, the colors, your particular hex code, and things like that. You can be confident of these technologically advanced things that are coming up because they’re getting more accessible and easier for you to use.

So, as we wrap up, I want you to remember one thing. I mentioned earlier the word legacy. Your content is your legacy. It’s not just about being a guest on a podcast. It’s about leaving a lasting impression, a legacy, a mark that will resonate long after the episode ends and even after we’re gone from this Earth. So, you prepare yourself well, deliver with impact, and purposefully repurpose.

It can amplify your presence, and you can reach new heights. I encourage you to embrace these new platforms, adapt to emerging technologies, and always put your audience first. So go out there and make your content extraordinary because you never know who or when someone may be impacted by what you say. So let it live on, inspire, and serve the world. Thank you.


About Chris Stone

With a 25+ year history in the music industry with Sony, driven and passionate entrepreneur Chris Stone founded the Podcast and Live Streaming Consultancy Cast Ahead after the success of his own co-hosted podcasts changed his life. At Cast Ahead, Chris thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach.

In the same way Chris was able to work with multi-platinum artists, record label executives and creatives of all levels – he’s found great joy seeing other Live Streamers, Keynote Speakers and Podcasters achieve their own creative, financial, physical and spiritual success. He’s produced videos for keynote speakers like Victor Antonio and Sam Silverstein, produced virtual, physical and hybrid live conferences for corporations, consulted, developed and produced podcasts like Sales Influence, The Big Ticket Life, The Sales Energizer, The Pete Primeau Show, Lancaster Connects and many more.

About Dealcasters

Chris also co-hosts an Amazon Live show “Dealcasters” with Jim Fuhs of Fuhsion Marketing. Dealcasters are Livestreaming Amazon Influencers who interview experts and entrepreneurs while training Amazon customers how to overcome the fear of technology, start and flourish in their content creator journeys. In just over a year, Dealcasters have established themselves as a trusted authority not only in the live video and podcasting space, but also in the education of the Amazon Influencer program and the development of Influencers already on the platform. They’ve spoken on stages and virtually at PodFest Expo, VidFest Expo, StreamYard Industry Showcase, Agorapulse Agency Summit, MidWest Digital Marketing Conference, Social Media Week Lima and headed up an entire day at the PodFest & VidFest Global Conference for the Amazon Influencer Program.

Chris also has led, assisted and coordinated remote livestream production teams with clients such as Disney, IBM, StreamYard, United Nations Global Compact, MIT, Toastmasters International, Jamaican Chamber Of Commerce and USABizParty which has included speakers such as Gary Vaynerchuk, Seth Godin, Darren LaCroix and many more.


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