How Podcast Marketing Can Help Your Business Succeed

The content detailed below is an appearance delivered by Alex Sanfilippo, either from a live/virtual stage for an event or a podcast interview with Alex as the guest. If you want to book Alex as a guest on your Podcast, click here.

Overview of content

I am sure I don’t have to tell you, my podcast listeners, how awesome podcasts are for learning from experts. I mean, I hope that’s why you are listening to this podcast. But did you know that you could be utilizing podcasts just like mine for your own business? Yes, I am talking to you. I am really talking to everyone in the business world, but you are here and hopefully, you will tell someone else about what we are going to cover today, which is how to use podcasts to help your business succeed. And to help me with today’s topic is the master of both sides of the podcast marketing coin, Alex Sanfilippo. the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases. Welcome to the show Alex.

This week we’ll cover:
1. Why use podcasts for marketing?
2. What are the benefits of podcast guest speaking?
3. How to approach being a guest on podcasts.

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