Kick-off PODTalks January event with co-emcees Alex Sanfilippo and Producer Jaime Legagneur! We’ll have some announcements and giveaways and welcome everyone to the virtual event experience!
Discover the future of podcasting with industry icon Dave Jackson. In this session, we explore the latest trends, challenges, and opportunities shaping the podcasting landscape. Drawing on his vast experience and deep knowledge of the industry, Dave shares valuable insights on what he’s learned since getting into podcasting and where he sees this industry heading. Join us as we explore the future of podcasting with one of its true pioneers!
In the pursuit of success, it’s easy to lose sight of our original intentions. Sometimes, embracing the possibility of being ‘unsuccessful’ can lead to a deeper level of success through maintaining our integrity and staying true to ourselves. In this session, Paul Granger explains how being unsuccessful as a podcaster could be the very thing that leads to the most impact on your life and the lives of your audience!
In this post, Brent Dowlen emphasizes the importance of reassessing your “why” when podcasting, regardless of your initial motivation. Your show must align with your beliefs, goals, or dreams to connect with your audience authentically. Without a clear purpose, you risk attracting the wrong audience or failing to engage with your intended audience. When your “why” aligns with your audience’s interests, your podcast will resonate with them, and your audience will grow organically!
How can you set measurable goals that align with your podcasting objectives? In this session, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!
Every podcast host knows you have a reason to be on their show, but do you know theirs? By tapping into the motivations and business models behind a show, you’re able to take the host and audience to new places that they all secretly want to go. In this session, Dan Cumberland shares his strategy for flipping the script on guesting to allow you to bring more value, build better connections with hosts and audiences, and get more out of each appearance!
Are you tired of wasting your time on podcast guest appearances that don’t result in meaningful impact? Many guests make the mistake of chasing after shows with large audiences or accepting invitations from any podcast that will have them. But what really matters is connecting with your ideal listeners; the people you’re most equipped to serve. In this session, Dr. Vic Manzo shares the importance of a strategic approach to podcast guesting. By identifying your perfect listener, you can focus on appearing only on shows where you can add the most value and make a lasting impact!
Are you guesting on podcasts but not seeing a return on investment? It could be due to a lack of a powerful call to action in the last 30-60 seconds of your interview. In this post, Kelly Mosser explains how to optimize your call to action for the podcast listening experience, meet your audience where they are, and boost your inquiries, messages, follows, and subscribers. Discover the three ingredients to a successful call to action and avoid the biggest mistake that leaves you hearing crickets from your audience!
With so many podcasts struggling for listeners’ attention, it can be challenging to stand out in the crowded market. In this session, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you’re just starting or an experienced podcaster looking to grow your audience, this session offers valuable insights into creating marketing that doesn’t get ignored!
Alex Sanfilippo and Producer Jaime Legagneur quickly share closing remarks, then they’ll turn it over to YOU. Join the virtual stage to share what you learned, share appreciation, or encourage other community members in attendance!