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Brandon Turner Explains The Secrets to His Success as a Podcast Host and Guest
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In this blog post, Brandon Turner shares his experience as the creator and host of one of the world’s largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he’s been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he’s learned and what he’s doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!
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Diving into podcasting means more than just talking into a microphone. Brandon Turner, a podcasting veteran, unveils the secrets behind his success as a host and a guest. Let’s break down his recipe for success and explore how to craft an outstanding podcast.
5 Main Points From Brandon Turner:
- Patience and Persistence – Marathon mindset: Learn from Brandon’s journey of steady growth.
- Authenticity and Relatability – Cut through noise: Be real for genuine audience connections.
- Entertainment for Engagement – Beyond content: Brandon’s tips for a great podcast.
- Continuous Improvement with Books – Learn consistently: Brandon’s book guide to podcasting success.
- Podcasting for Personal Growth – Consider Brandon’s journey from podcast to personal growth seriously.
1. Embracing Patience and Persistence in Podcasting
Podcasting isn’t a quick win. Like building a strong foundation, success takes time. Brandon Turner’s podcasting and real estate journey, spanning a decade, showcases the power of patience and persistent effort. Understanding this endurance game is crucial in a world that often craves quick results. Brandon Turner’s approach teaches us that podcasting success is a marathon, not a sprint.
“Treating podcasting like a business means having goals, standards, consistency, persistence, and accountability. It’s about taking action when no one else is telling you to.” – Brandon Turner
2. Unlocking Authenticity and Relatability
Authenticity and relatability are podcasting gold. Successful podcasters set themselves apart in a crowded field by forming genuine connections. It goes beyond being honest; it’s about being real, vulnerable, and relatable. Brandon Turner’s focus on authenticity, seen in his candid sharing of personal insecurities during our discussion, highlights the strength of being genuine. Creating a true connection with the audience is key for a podcast’s success, fostering engagement, loyalty, and positive reviews.
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3. Adding Entertainment for Audience Engagement
While podcasts are often packed with information, the entertainment factor sometimes takes a back seat. Brandon Turner, through his podcast “Bigger Pockets,” stresses the importance of making valuable content and sharing it in an engaging and entertaining manner. Crafting an interesting conversation flow, adding humor, and sharing relatable stories are crucial in keeping listeners hooked. According to Brandon Turner, the entertainment factor can sometimes overshadow the educational value of the podcast itself. In a sea of options, podcasts that inform and entertain stand out, captivating listeners’ attention and contributing to increased engagement.
“If you treat podcasting like a business, it’s more likely to succeed. Don’t just throw content out there, but focus on building a brand, growing your audience, and creating a loyal following.” – Brandon Turner
4. Brandon Turner’s Book Recommendations
Podcasting demands continuous learning and growth. Brandon Turner’s journey reflects the value of reading helpful books. Books recommended by experienced podcasters offer insightful knowledge, practical strategies, and fresh perspectives. Brandon Turner’s recommendations, ranging from “The War of Art” to “Story Worthy,” mirror his podcasting journey. Embracing a learning mindset and seeking knowledge from reliable sources equips podcasters with the tools to be better hosts, storytellers, marketers, and connectors with their audience. This commitment to continuous improvement is integral to navigating the complexities of creating compelling content and ensuring long-term success.
5. Podcasting as a Tool for Personal Growth
Approaching podcasting with a business mindset transforms it from a pastime to a powerful personal growth and professional development tool. Brandon Turner’s success story attests to treating podcasting seriously, setting clear goals, keeping consistent, and staying the course. Understanding podcasting as a severe venture reshapes one’s perception and pursuit of this path. Leveraging podcasting as a tool for personal growth requires viewing it as a venture deserving of time, investment, and strategic planning. Brandon Turner’s journey shows the importance of this mindset, proving that success in podcasting is not a question of ‘if’ but ‘when.’
“Podcasting is the greatest path towards building the know, like, and trust factor. It’s the best way to connect with millions of people and convert them into loyal supporters and customers.” – Brandon Turner
In summary, Brandon Turner’s podcasting wisdom encapsulates a holistic approach to the craft. It’s not just about having a cool podcast but creating an enriching experience for the podcaster and the audience. As the podcasting game evolves, what Brandon Turner shared in your approach ensures a remarkable podcast and a journey of growth and success.
About Brandon Turner
Brandon Turner is the founder and managing member of Open Door Capital, best-selling real estate author with over 1 million copies sold, and past host of the BiggerPockets podcast with over 100 million downloads. Over the past decade, Brandon has established a strong track record investing in multifamily, including apartments and mobile home park assets. Open Door Capital has nearly $1 billion in assets under management and 1600 investors.
- Visit A Better Life
- Learn More About Open Door Capital
- Listen to A Better Life with Brandon Turner
- Brandon Turner on Social Media: Instagram | LinkedIn | TikTok