Table of Contents

Want 5 quick ways to improve as a podcast host or guest?

SEO tools for Blog Audience growth

Blog SEO: Grow Audience Organically with SEO Tools

Table of Contents

How are you doing in podcasting as a guest, host, or both?

This is a four-part series that will provide you with a thorough guide on how to grow your blog traffic organically without having to turn to paid advertising.

Part One: Optimization
Part Three: SEO Keywords
Part Four: Link Building

Welcome to the exciting world of SEO tools! In this section, we’ll dive deep into some groundbreaking tools that are essential for anyone focusing on search engine optimization. Get ready to discover the secrets that will take your SEO game to the next level!

Let’s jump right in and explore the tools we’ll be covering:

1. Yoast: The WordPress SEO Plugin
2. Google: More than Just a Search Engine
3. Google Search Console: Your Website’s Snapshot

Yoast: The SEO Plugin for WordPress

If you’re using WordPress, Yoast is the go-to SEO plugin for you. And here’s the best part—it’s absolutely free! If you’re not on WordPress, make sure to find the preferred and largest SEO plugin available. Steer clear of small startup ones that might not have all the features you need.

While the free version of Yoast is fantastic, I do recommend considering the premium version if you start gaining traction and have a substantial amount of content. If you’re interested in the premium version, let me know, and I can help you secure a discount.

Here are four key features you need to utilize within Yoast:

1. Submit your sitemap to Google: Once you activate the Yoast plugin, it automatically creates a sitemap for your website. You can submit this sitemap to Google by entering the following URL in your search bar: http://google.com/ping?sitemap=https://YOURSITE.com/sitemap_index.xml (Replace “YOURSITE.com” with your own domain). This step informs Google about the structure of your website, ensuring it gets properly indexed.

2. Submit your sitemap to Google Search Console: Google Search Console is another free tool provided by Google. Sign up for it at https://search.google.com/search-console and submit your sitemap there. This step allows you to monitor your website’s performance on Google and uncover valuable insights.

3. Follow the green light: Yoast’s green light system provides guidance on how well your individual posts or pages are optimized. While it’s important to consider Yoast’s suggestions, remember that it’s just a guide. Don’t solely chase the green light and neglect writing for your audience. Always prioritize creating high-quality content that resonates with your readers.

4. Premium Yoast features: Yoast offers additional premium features that are worth mentioning. The Redirect Tool automatically creates redirects when you change a page’s URL, ensuring a seamless user experience. Breadcrumbs, as mentioned earlier, should always be enabled to help Google understand your site’s structure. You can find these features in the Yoast plugin settings on your WordPress dashboard.

Google: Unleashing the Power of Search

Believe it or not, Google itself is a valuable tool for improving your SEO game. Let me show you a simple way to check how Google views your website.

First, let’s determine if your site is indexed and how many pages are included. Simply go to Google and search “site:YOUR-URL” (replace “YOUR-URL” with your own domain). This search will provide you with the number of pages from your website that Google has indexed.

This information is crucial because if you have thousands of pages but Google only reports a low number, it indicates an indexing issue. In such cases, you’ll need to resubmit your sitemap to ensure proper indexing.

Next, let’s see how Google displays a particular page or post. Sometimes, you might wonder how your website appears in Google’s search results. Here’s a neat trick: Enter the exact URL after “site:” in Google’s search bar. It will show you what others see when they search for that specific page or post.

Understanding how Google displays your content is important because it allows you to

assess whether it accurately represents your intended message. If needed, you can adjust your titles or meta descriptions to ensure a better display on Google.

Google Search Console: Your Website’s Snapshot

Google Search Console provides website owners with a comprehensive snapshot of how their websites are performing on Google. It’s a powerful tool that offers valuable insights.

When you log in to Google Search Console, pay attention to the errors listed. These errors help you identify any indexing issues that may affect your pages. Remember, if you have a large number of pages, it’s common to encounter errors, but it’s crucial to address them to maintain a healthy website in Google’s eyes.

Another useful feature in Google Search Console is the URL inspection tool. It allows you to check the status of individual pages or blog posts. For example, if you’ve made updates to a page, you can use the URL inspection tool to request indexing and ensure that Google reflects the latest information.

These tools provided by Google Search Console help you monitor and maintain the health of your website, allowing you to stay ahead in the SEO game.

Congratulations! You’ve now unlocked the power of essential SEO tools. By leveraging Yoast, exploring Google’s capabilities, and utilizing Google Search Console, you have the tools needed to enhance your website’s visibility. In the next section, we’ll delve into advanced SEO techniques that will skyrocket your rankings. Head over to Part Three for more exciting insights!

Part Three