Table of Contents

Want 5 quick ways to improve as a podcast host or guest?

Grow Your Blog Audience with SEO Keywords

Blog SEO: Grow Audience Organically with SEO Keywords

Table of Contents

How are you doing in podcasting as a guest, host, or both?

This is a four-part series that will provide you with a thorough guide on how to grow your blog traffic organically without having to turn to paid advertising.

Part One: Optimization
Part Two: SEO Tools
Part Four: Link Building

Now that we’ve covered the essential parts of website optimization and the necessary tools, it’s time to dive into generating more organic traffic through your SEO strategy. And guess what? We’re going to start with a game-changing tool that won’t cost you a dime!

But before we get into that, let’s talk strategy. I’ll share some key points, and it’s up to you to decide which steps to follow. The important thing is to have a clear strategy in mind.

Here’s what you need to know about SEO:

1. Avoid writing multiple posts on the exact same topic. Why? Because you’ll end up competing with yourself for ranking. Instead, here’s a better approach: update your original post with new content and make it a comprehensive and authoritative resource.

2. Google now displays only two results from each source on a particular search. If you’re just starting out, this is fantastic news. But if you already dominate the first page of Google, it might be a challenge. Remember, though, that it’s an opportunity for others to shine.

3. The average top-ranked post on Google has around 1800 words. This aligns perfectly with the previous points. Combine your posts and focus on creating longer, high-quality content that will rank higher.

4. Pay attention to session duration. Google tracks the time users spend on your website after clicking on the search results. If people quickly hit the back button and spend more time on another site, Google might replace your listing with one that holds users’ attention. Session duration indicates the relevance and helpfulness of your content.

5. It’s all about keyphrases, not just individual keywords. Ranking for single keywords is no longer as effective. With the rise of voice search, people are using more specific keyphrases. So, when optimizing your content with an SEO plugin, make sure to target the right keyphrase instead of a general keyword. Remember, you can’t fool Google with just a green light from an SEO plugin.

6. Focus on search intent and context. Google aims to provide the best content for users, so your mission is to create the most valuable solution for a specific problem or topic. Be the best source of information and guidance, and you’ll deserve to rank higher.

Now that we’ve discussed strategy, let’s move on to tracking your progress and performance.

Analytics: Track Your Progress and Uncover Insights

Tracking your performance and progress is crucial. It helps you understand what’s working and what needs improvement. Thankfully, there are some amazing tools available, and the best part is, my favorites are free!

If you’re a WordPress user, there’s a plugin called Jetpack that provides simple analytics. It’s incredibly easy to use and requires minimal setup. I personally use Jetpack daily, and it’s been a great tool for me.

Another powerful tool is Google Analytics. It offers comprehensive insights into your website’s traffic. While it requires a bit more setup compared to Jetpack, it’s worth it if you’re serious about your SEO game. Being a Google product, it’s a must-have in my book.

Once you have both Jetpack and Google Analytics set up, you can start analyzing the traffic to your posts. Pay attention to any standout performers and identify those that aren’t receiving substantial traffic. This information will help you prioritize your efforts.

UberSuggest

Now, let’s talk about Ubersuggest, a fantastic tool by the legendary SEO and marketer, Neil Patel. Ubersuggest is completely free and will guide you to victory in the SEO game. Neil Patel is like the godfather of SEO in my book!

Ubersuggest provides valuable insights into your website’s ranking. Simply enter your domain into the search bar, and it will show you a list of your top-ranking URLs and the keywords they’re using. You can also enter keywords you’re considering for future posts to get ideas and tweaks that will boost your ranking.

Let me share a real-life example of how Ubersuggest has helped me in the past.  I once changed the URL of one of my posts and requested Google to re-index it. Initially, it ranked at #4, but when I checked Ubersuggest later, it had climbed to #3. Ubersuggest keeps me updated on my progress, and it’s a valuable tool to track my rankings.

Here’s another strategy I use with Ubersuggest. I regularly export a list of the top 20 keywords where my site is ranking beyond the first page of search results. I focus on keywords with substantial monthly search volume and relatively low SEO difficulty. Ubersuggest provides an SEO difficulty estimator, which is pretty accurate in assessing how competitive a keyword is.

Once I have this list, I prioritize the easiest keywords and make adjustments to my blog posts to improve their rankings. I believe in taking action and continuously optimizing my content. After a month, I pull a fresh list and repeat the process.

When selecting keywords to target, keep in mind that single-word keywords are not the best choice. Instead, focus on key phrases that align with the intent of your post. I personally avoid keywords with an SEO difficulty higher than 25. This decision is based on factors such as my domain score and the ability to obtain backlinks from high-authority websites.

Let’s revisit the example of the keyword “timing.” Initially, I tried to rank for this single word and achieved all green lights in the SEO Yoast plugin. However, when I used Ubersuggest, I discovered that “timing” was highly competitive, making it difficult to outrank existing pages.

But here’s the exciting part—I realized that my post was actually about “God’s perfect timing” in our lives. So, I adjusted my keyphrase to be more accurate and targeted. The keyphrase “God’s perfect timing” had a lower SEO difficulty, and I knew I had a good chance of ranking for it.

I optimized my post accordingly, using the key phrase naturally throughout the content. While it required more effort, I achieved green lights on most key indicators. The result? When you search for “God’s Perfect Timing,”  the blog post is among the top five results.

This has driven significant traffic to my old website DailyPS.com.

Remember, aiming for green lights in Yoast is essential, but it’s crucial to choose the right keywords. Always double-check with Ubersuggest to ensure your chosen keywords are realistic to rank for.

I hope these examples demonstrate how Ubersuggest has been a game-changing tool for me. Take the time to explore its features, and I’m confident you’ll learn a lot and find immense value in using it.

Real Example: Ranking Beyond the Green Lights

If you’ve used SEO Yoast, you’re probably familiar with the “green light” system. As achievers, we strive to achieve that satisfying green light for all our indicators. But here’s the truth—just because all the lights are green doesn’t guarantee a high ranking on Google.

You can fool Yoast, but you can’t fool Google.

Let me explain with an example from one of my popular websites/posts: https://dailyps.com/gods-perfect-timing/. I set my keyword as “timing” and managed to get all green lights in Yoast. I even wrote a great post on the topic. However, when I consulted Ubersuggest, I realized that “timing” was a highly competitive single-word keyword. It would be challenging to outrank existing pages for that term.

But here’s the thing—my post wasn’t specifically about “timing.” It was about “God’s perfect timing” in our lives. So, I adjusted my keyphrase to “God’s perfect timing,” which accurately reflected the content. However, optimizing the post for this keyphrase required more effort since it involved using multiple words naturally throughout the content without keyword stuffing.

The lesson here is to always strive for those green lights in Yoast, but make sure you’re using the right keywords. Use Ubersuggest to validate the realism of ranking for your chosen keywords.

So, remember to track your progress, leverage tools like Jetpack, Google Analytics, and Ubersuggest, and choose the right keywords to optimize your content effectively. These strategies will help you stay on top of your SEO game and drive valuable traffic to your website. Happy optimizing!

Part Four: Link Building