In this post, you’ll learn Jesse Cole’s 5 part framework that explains how to be a “Relatable Authority,” along with the significance of being bold and authentic in your messaging and creating a memorable conversation. Ultimately, you’ll discover how to cultivate an engaging podcasting environment for you and your guests that your audience will love!
WATCH THE VIDEO VERSION OF THIS BLOG POST/PODCAST EPISODE:
Read The Blog Post: 5 Steps For Finding and Sharing Your Authentic Message with Boldness
I want to ask you a question. Have you ever wondered how you can show up with authenticity and boldness?
As a podcast host or a podcast guest, authenticity is essential to your message getting across with clarity and hitting its intended target.
That’s why I want to share the process I go through to help people do just that. I call it the five podcast pillars. It’s a series of questions that I ask people to help them cultivate and dig out their authentic message.
Those questions are:
- What is my message?
- Who needs my message?
- Why do they need my message?
- Why am I the one to share this message?
- How can my message transform lives?
Answering these questions will help you move away from copying what somebody else is doing to finding your authentic voice and sharing it with boldness.
Before we get into it, I want to share a story that brings it all together.
Going fishing with my dad
When I was a kid, my father used to go fishing all the time. Yet he would never take me, and I would get upset about that. I would see him go fishing on Saturday mornings and come back with a cooler full of fish. I wanted to join him, so one day, I asked him, “Dad, how come, how come you never take me fishing?”
He looked at me and said, “Son, I don’t take you fishing because you don’t know how to fish.” I responded, “Okay, teach me.” So he took me to the backyard, and he showed me how to string my line, put the hook on, put the weight on, cast, etc. Basically, all the essentials you need to be a proficient fisherman.
Once I got a good handle on the basics, that’s when he took me out to his favorite fishing spot. I remember when we got there, we walked through what seemed like a forest to this deserted lake. It was just him and I. He turned to me and said, “Okay son, you sit here,” then he walked about five feet away. Imagine a 10-year-old boy on the river bank, fishing with his dad.
I watched him cast, and it went a long way. Since he had taught me how to do it, I was confident I could do the same thing. So I cast my rod, and it landed a few feet in the water right in front of me!
As we went about fishing, I would see my dad pull out these big bluegills. You could easily make about five or six sandwiches out of one of these fish! Then when I looked at what I was catching, it was very tiny ones.
If we were fishing in the same water, using identical fishing poles, and had the same bait, how come his fish were bigger than mine?
I was genuinely perplexed. So I asked, “Dad, why are your fish bigger than mine?” He looked at me and said, “Son, you’re fishing in the shallow end. Anybody can fish in the shallow end. You can actually see the fish in the shallow end. But if you want these big boys I’m catching, you have to go a little bit further and a little bit deeper.”
That response right there is what we’re going to talk about today.
Your unique message will require you to go a little bit further and a little bit deeper.
There are so many podcast hosts and guests out there right now who have manufactured stories, and when you hear them, they are so plastic that it doesn’t connect.
Yet, the ones you continue to follow, the voices you continue to listen to, are authentic. That’s because they’ve done the work. They have gone a little further and a little deeper to uncover that transformation that causes you to continue to come back to their podcasts.
Question 1: What is my message?
What is my message? I want you to think about this: what experiences have shaped you? Go through your professional life, personal life, business life, and spiritual life—what experiences have shaped you.
Really get honest with yourself. What themes are important to you right now?
Dig into these questions and pull out the answers. That is going to help you to understand what your message is. For instance, my message is to help inspire Christian authors, speakers, and coaches to write and publish their books. Why? Because all the things I have done in my life have pointed me to this specific moment. That is my message. What is yours?
Question 2: Who needs my message?
Who has your life prepared you to serve? When you look at your life, what kind of people continue to show up repeatedly? What are their barriers, roadblocks, and challenges? What solutions are they looking for? How can you help them right now?
Who needs your message. You will find that answer once you begin to cultivate these probing questions there.
Question 3: Why do they need my message?
You can be like a trumpet out there, blaring your message. However, if you’re doing it in the wrong concert hall, then the people who need what you have will never be able to hear you.
If you are demonstrating it in the wrong environment, then the people that you were assigned to will never be to hear what you have to say.
So why do they need your message? You need to know what components of your message can help them overcome their barriers and challenges right now.
Do they need it because you’re helping them to go from point A to point B? Let’s face it; our job is not to get people from point A to point Z. If you can get somebody to point B, you’ve done your part.
Question 4: Why am I the one to share this message?
This really speaks to you being qualified to do it. It addresses a concern that most people have—am I smart enough? Do I have enough money? Do I have enough degrees?
When you can answer the question; Why am I the one that shared this message? It alleviates all that pressure.
What qualifies you as an authority in this specific area? I want to guarantee right now that it’s not all about the degrees. It’s not about how much money your business has made.
What qualifies you is that you’ve gone through it, experienced it, grown through it, and can now help others do the same.
That’s what qualifies you. Have you failed to succeed in this space? How transparent are you willing to be about this question right here?
Question 5: How does my message transform lives?
Isn’t that what it’s all about? It’s not about what I can get from you. It’s about what I can get to you. That’s what true leadership is—pouring into others, not taking from others.
How can your unique message transform lives?
You can identify how that happens by finishing this statement: my message helps my listener overcome…..(fill in the problem) or my message helps take my listener from…….(fill in current reality) to……(fill in desired reality).
Just like my father, who pulled out the big fish because he went a little further, a little bit deeper, you have that opportunity as well.
As you’re growing your podcast or getting your message out as a podcast guest, go a little bit deeper. Don’t be afraid to till that ground; cultivate your life experiences or pull out those transformational principles to help people show up with authenticity and boldness.
Remember, what you want to become depends on your willingness to become it.
About Jesse Cole
Jesse A. Cole, Jr. is the COO (Chief Obedience Officer) of Kingdom Mogul Coaching. He is a 6x author, speaker, coach, husband, and father. Jesse’s relatable presence appeals to those who believe there is no separation between their real life and the service they provide. Using his framework of “Graceful Accountability,” he helps his clients discover, build, and monetize their Kingdom Message while showing up in the marketplace with boldness and authenticity.