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Want 5 quick ways to improve as a podcast host or guest?

Growth strategies for new podcasts

5 Quick Wins For Podcast Guests

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How are you doing in podcasting as a guest, host, or both?

As podcast guests, we’re all looking for ways to get on more podcasts and convert more listeners while becoming a better guest in the process. After being on a few hundred shows, I’ve come up with some very simple things that have made me a better guest that I believe will help you as well!

In this short blog post, you’ll receive five quick wins that you can start doing today that will help you level up as a podcast guest!

#1. Work On Your Pitch To Get Booked On More Shows

Have you ever reached out to a podcast host about being a guest on their show, poured your heart out, and received only crickets back?

Yep. It’s happened to all of us.

I got really tired of that, so I figured out a formula that has worked exceptionally well for me! (I get booked on most of the podcasts that I reach out to)

Here’s an overview of what I do:

  1. Lead with Value
  2. Make a Meaningful Request
  3. Offer Credibility
  4. Mention Sharing the Episode
  5. Make it Easy to Say No

Dive into mastering this:

If you’d rather learn from a podcast episode, this is a masterclass that I shared on Entrepreneurs on Fire on the topic: https://www.eofire.com/podcast/alexsanfilippo/

Don’t skip this! The better you get at pitching, the more shows you will get on.

#2. Show Up To Add Value, Not To Sell Something

I’m going to let you in on a little secret about podcast listeners. They’re smarter than people who watch TV and use social media. In fact, they are considered to be the smartest people on the planet!

Here’s why this matters to you and should scare you a bit:

They see right through you. (And they’re probably smarter than you)

Meaning if you show up to sell something, they can smell it from a mile away.

Like all really smart people, podcast listeners don’t want to be sold anything.

What podcast listeners are looking for:

Education. Over 74% of listeners listen to learn something new. Your job is to show up to teach and to serve. Show up to add value, not profit.

I say this right before I go on a podcast every single time:

Alex Sanfilippo seeks to be a person of value, not a person of profit.

If you show up with this same mentality and show up with no agenda other than being helpful. You will sell 10x what you’d sell if you actually try to sell something.

#3. Record Yourself To Get More Content

What I’m about to share with you is one of the rarest things I’ve seen podcast guests do.

Let me explain what I mean in this one:

While you’re a guest on a podcast, you’re running a program in the background that captures both your video and audio.

Once you’re done with the interview, you can use pieces of that content, just what you shared (your host is not in this) on your social media!

If you hire a virtual assistant (VA) you can get someone to affordably go through and chop up parts of the audio/video and make short clips to share.

Here’s an example of this in action:

Check out my friend Brandon Turner’s Instagram.

Almost every time it’s him in front of a camera with the mic in it, it’s actually him being a guest on a podcast. He’s just pulling out the part of just him and sharing it!

Brandon told me he has a VA that can get 8 social media posts from every time he’s a guest on a podcast. (That’s CRAZY! Get on one podcast, and you have 2 posts per week for a month that are ready to share!!!)

This is probably the most underutilised win for podcast guests.

#4. Start Tracking Your Guesting Return on Investment

Tracking your guesting return on investment (ROI) is a super important thing to do.

There are a lot of ways to do this: Some complex, some time-consuming, some simple, and so on.

I have a friend in the podcasting space who is an expert at tracking these sorts of things, and she’s come up with a very helpful way for you to track your own guesting ROI.

Watch, listen, or read this from my friend Lyndsay Phillips: How to Track and GrowYour Podcast Guesting ROI

#5. Be Part of The Podcast Industry

Guess what? You’re a podcaster.

You don’t need to be a podcast host to be a podcaster. Podcasters exist on both sides of the mic.

The more you think of yourself as a podcaster and start contributing to the industry, the better you will do in the space.

The biggest rookie mistake I see new and experienced podcast guests make is that they are not involved in the podcasting industry at all. They just go from show to show and never think twice about it.

Newsflash: You’re not a good podcast guest unless you’re involved in the industry.

How to become part of the podcasting industry:

  • Listen to podcasts about podcast guesting. I’m going to recommend ours: Podcasting Made Simple (Every other week, episodes are about podcast guesting specifically!)
  • Get into the podcasting community. You’re already in the PoMatch community now! Explore it here: https://community.podmatch.com/discovery
  • Get a podcasting newsletter. We recommend PodNews: https://podnews.net
  • NEXT LEVEL ACTION: Join a podcasting mastermind. Check out PodMatch Elite Mastermind here: https://podmatch.com/elite (Keep in mind, this last point is not for everyone, nor is it at all required)

Thank You + Next Steps

Thank you so much for taking the time to go through this quick course! I hope that all 5 wins were helpful for you.

Here are a few next steps for you:

First, if you want some podcasting-specific clothing/gear, here’s a 20% off discount code for our store, Pod.Style (Use code ‘QUICKWIN’ at checkout)

Second, focus on continued education, here are some ideas for you:

  1. 5 Extra Quick Tips for Podcast Guests
  2. Advice from 30 Podcast Hosts About How to be a Good Podcast Guest
  3. 10 Surefire Ways to Stand Out as a Podcast Guest
  4. 12 Steps on How To Be a Great Podcasts Guest (And Get Booked)

And finally, get on PodMatch.com if you’re not already there! It’s the quickest, most efficient way to get booked on podcasts that are relevant to your niche.